NBA Champions Boston Celtics Sold in Record $6.1 Billion Deal
Businessman William Chisholm Leads Historic Purchase of Iconic Franchise
The Boston Celtics, one of the NBA’s most storied teams, are set to change hands in a record-breaking $6.1 billion (£4.7 billion) deal. The sale, led by American businessman William Chisholm, marks the highest price ever paid for a North American sports franchise.
The purchase surpasses the $6 billion acquisition of the NFL’s Washington Commanders in 2023 and eclipses the $4 billion (£3.3 billion) paid for the Phoenix Suns in 2022.
Forbes had ranked the Celtics as the NBA’s fourth-most valuable team in 2023, estimating their worth at $6 billion. The Golden State Warriors topped the list at $8.8 billion (£6.7 billion).
Chisholm, co-founder and managing partner of California-based private equity firm Symphony Technology Group, is a Boston-area native and lifelong Celtics supporter. His passion for the team and ties to the region played a key role in the acquisition.
“Growing up on the North Shore and attending college in New England, I’ve been a die-hard Celtics fan my entire life,” Chisholm said. “I know how deeply connected the Celtics are to the city of Boston. It’s a unique bond you don’t find anywhere else. I also recognize the responsibility that comes with leading this organization, and I’m ready for that challenge.”
The Celtics, who won a record 18th NBA title last year by defeating the Dallas Mavericks, have been owned by the Grousbeck family and partner Steve Pagliuca since 2002, when they purchased the franchise for $360 million (£277 million).
Wyc Grousbeck, the team’s current CEO and governor, will remain in his role until the end of the 2027-28 NBA season. After that, Chisholm will assume control of team operations.
The historic deal not only sets a new benchmark for sports franchise valuations but also signals a new era for one of basketball’s most legendary teams.
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